Greg’s Frozen Custard

The redesign of Greg’s Frozen Custard packaging focused on a minimalist and eco-friendly approach, leveraging market research and consumer trends. It introduced distinct pastel colors for flavor differentiation, combined modern typography with vintage elements, and emphasized the brand’s commitment to natural ingredients. The result was a significant sales increase and positive customer reception, indicating that the blend of tradition and modernity in packaging design effectively refreshed the brand’s image while staying true to its roots.